65,000+
units leased over 35 years
6,500+
active listings
4,000+
Units Leased via Asset Repositioning
We are a full-service leasing and marketing team working with property owners and management companies to effectively lease their units with proven strategies that will outperform our competitors. From our hands-on agent training to our customized marketing approach, each step of the leasing process is tailor-made to exceed your expectations and goals.
From marketing to consulting, our team of highly skilled professionals delivers a multifaceted solution to each building.
100% focus on leasing
RentLife provides a full-service, outsourced multifamily leasing model that reduces operational costs while increasing occupancy and maximizing rents. With parallels to the commercial office leasing model that separates leasing and building management, RentLife is pioneering a new multifamily leasing program. Our team recognizes that leasing and management are distinct specialties, requiring a specifically developed approach and focus.
compensation
Our compensation is 100% performance-based and tied directly to our success relative to established leasing targets. RentLife is cost neutral to our clients compared to the traditional management company leasing model. Our results are faster lease-ups and higher rents per square foot to create millions of dollars of added value for our clients.
RentLife focuses exclusively on leasing and marketing new construction and underperforming apartment buildings in Chicago, Washington DC and Milwaukee. RentLife has developed a proven track record of leasing apartments faster than the traditional management company leasing model.
marketing
Our in-house marketing and leasing teams work together using real-time market intelligence to create a tailor-made marketing strategy for each assignment.
Services include:
Branding / Web Design & Development
SEO / Digital Marketing / ReTargeting
Social Media Management
Videography / Photography
LEASING
We're proud of our commitment to prompt response times. Our agent influencer program accelerates leasing efforts and maximizes velocity and pro-forma goals.
Services include:
Multifamily Lease-Up
Stabilized Leasing
Boutique Leasing
Consulting
From floor plan design and unit mix planning to amenity and resident services programming, our team provides data-driven feedback to help our clients realize a project's full potential.
Services include:
Market and Comparative Analysis Reporting
Floorplan design
Unit Mix Allocation
Amenity / Resident Services Programming
Model Apartment Design
Traditional lease-up models rely on a combination of salaried leasing staff provided by the management company and third-party apartment brokers.
INCONVENIENT SCHEDULES
36% of all qualified leasing inquiries come between 6:00 pm - 10:00 pm and 7:00 am - 9:00 am (outside standard management company operating hours).
High average response time
The average response time for an on-site management company's leasing agent is 14.5 hours if the inquiry comes outside normal business hours and 6.3 hours if during regular business hours.
Extra steps
80% of all rental applications are submitted between 6:00 pm - 10:00 pm and 7:00 am - 9:00 am. Applicants often have questions during the application process and need final guidance before submitting.
Low CONVERSION RATES
The traditional management leasing model sees an average of 3.5% of overall prospect inquiries convert to leases.
drive demand
On average, RentLife increases website traffic by more than 200%
RentLife applies unit-level digital advertising strategies
RentLife manages Google AdWords, retargeting, and social media campaigns in house
benefit:
more traffic. better leads.
REAL-TIME, 24/7 RESPONSE
RentLife agents respond to emails and voicemails in real-time and outside of standard business hours
RentLife agents take tours outside of standard business hours, accommodating prospects busy schedules
RentLife welcomes and encourages walk-in traffic, unlike industry norms
RentLife does not employ chatbots programmed by artificial intelligence
benefit:
100% Lead Capture
CLOSE THE PROSPECT
Incentivized, experienced, and hospitality trained leasing agents
RentLife agents are 100% performance-based and, therefore, highly motivated and incentivized to close
RentLife agents work as a team and are compensated both on individual and group goals
RentLife agents live on-site, enabling them to sell the specific community lifestyle hyper-local and extremely personalized
benefit:
Higher Closing Ratio = More Leases Signed
KEY DIFFERENTIATORS
Increased traffic
Unit-level marketing approach
In-house digital marketing team
24/7 real-time response
Expanded touring schedule
Performance-based team
Leasing agents live on-site
Cater to "age of the influencer"
Not chatbots
RentLife provides a unique alternative to the industry norm. By dividing management and leasing/marketing responsibilities into two separate and distinct divisions, our owners can achieve higher rents, lower their advertising and marketing costs, and rent apartments faster than anyone else.
Our elite team of lease-up experts is the best in class. We take in more applications than our competitors, at higher rents and with drastically reduced third-party broker involvement. Unlike the typical salaried model employed by traditional management engagements, RentLife is compensated entirely on a performance-based commission schedule.
OVERALL CLOSING RATIO
1.7x Higher
than industry standards
45
30
15
0
Industry Average
25%
RentLife
42%
QUALIFIED LEADS CONVERTED TO A TOUR
2.2x Higher
than industry standards
50
25
0
Industry Average
15%
RentLife
49%
RENTLIFE ACHIEVED rents on average
$.10 psf
OVER PRO-FORMA
RENTLIFE ACHIEVED rents on average
$.21 psf
OVER COMPARABLE market rents
RENTLIFE REDUCED outside brokers to
22%
AT 50-100% CO-OP
coeval chicago
At Coeval Chicago, from April 8th to July 1st, 2019, we reduced third-party broker involvement to a record-setting low of 21% of overall leases. In contrast, competitors report that third-party brokers procure more than 50% of overall leases. Additionally, third-party broker commissions have been reduced to 75%, while competitors pay 100%.
21%
LESS INVOLVEMENT OF
THIRD-PARTY BROKERS
Our expert leasing team provides an ongoing strategy to maximize unit pricing, minimize rental concessions and improve overall NOI while implementing marketing tactics to bring more qualified traffic and lease apartments faster than the competition.
RENTLIFE LEASES APARTMENTS, ON AVERAGE
38% faster
AT RATES
9% higher
THAN PROJECTED PROFORMA
Approximately 33% of all comp buildings offered one month free or more throughout the 2019 leasing season. Comparatively, Alta at K Station and Coast at Lakeshore East offered no concessions.
Alta at K Station and Coast at Lakeshore East generated significant additional revenue based on the occupancy rate 5% greater than the Chicago market average.
alta at
k station
building
coast at
lakeshore east
building
alta at
k station
building
coast at
lakeshore east
building
Learn about our inclusive culture and unique approach to serving clients and achieving lasting results.
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