our accomplished team of industry specialist

Rapidly increase occupancy and maximize our client's earning potential

65,000+

units leased over 35 years

6,500+

active listings

4,000+

Units Leased via Asset Repositioning

We are a full-service leasing and marketing team working with property owners and management companies to effectively lease their units with proven strategies that will outperform our competitors. From our hands-on agent training to our customized marketing approach, each step of the leasing process is tailor-made to exceed your expectations and goals.

What we do

From marketing to consulting, our team of highly skilled professionals delivers a multifaceted solution to each building.

100% focus on leasing

RentLife provides a full-service, outsourced multifamily leasing model that reduces operational costs while increasing occupancy and maximizing rents. With parallels to the commercial office leasing model that separates leasing and building management, RentLife is pioneering a new multifamily leasing program. Our team recognizes that leasing and management are distinct specialties, requiring a specifically developed approach and focus.

compensation

Our compensation is 100% performance-based and tied directly to our success relative to established leasing targets. RentLife is cost neutral to our clients compared to the traditional management company leasing model. Our results are faster lease-ups and higher rents per square foot to create millions of dollars of added value for our clients.

RentLife focuses exclusively on leasing and marketing new construction and underperforming apartment buildings in Chicago, Washington DC and Milwaukee. RentLife has developed a proven track record of leasing apartments faster than the traditional management company leasing model.

marketing

Our in-house marketing and leasing teams work together using real-time market intelligence to create a tailor-made marketing strategy for each assignment.

Services include:

  • Branding / Web Design & Development

  • SEO / Digital Marketing / ReTargeting

  • Social Media Management

  • Videography / Photography

LEASING

We're proud of our commitment to prompt response times. Our agent influencer program accelerates leasing efforts and maximizes velocity and pro-forma goals.

Services include:

  • Multifamily Lease-Up

  • Stabilized Leasing

  • Boutique Leasing

Consulting

From floor plan design and unit mix planning to amenity and resident services programming, our team provides data-driven feedback to help our clients realize a project's full potential.

Services include:

  • Market and Comparative Analysis Reporting

  • Floorplan design

  • Unit Mix Allocation

  • Amenity / Resident Services Programming

  • Model Apartment Design

Traditional leasing models

Traditional lease-up models rely on a combination of salaried leasing staff provided by the management company and third-party apartment brokers.

INCONVENIENT SCHEDULES

36% of all qualified leasing inquiries come between 6:00 pm - 10:00 pm and 7:00 am - 9:00 am (outside standard management company operating hours).

High average response time

The average response time for an on-site management company's leasing agent is 14.5 hours if the inquiry comes outside normal business hours and 6.3 hours if during regular business hours.

Extra steps

80% of all rental applications are submitted between 6:00 pm - 10:00 pm and 7:00 am - 9:00 am. Applicants often have questions during the application process and need final guidance before submitting.

Low CONVERSION RATES

The traditional management leasing model sees an average of 3.5% of overall prospect inquiries convert to leases.

How we do it

drive demand

  • On average, RentLife increases website traffic by more than 200%

  • RentLife applies unit-level digital advertising strategies

  • RentLife manages Google AdWords, retargeting, and social media campaigns in house

benefit:

more traffic. better leads.

REAL-TIME, 24/7 RESPONSE

  • RentLife agents respond to emails and voicemails in real-time and outside of standard business hours

  • RentLife agents take tours outside of standard business hours, accommodating prospects busy schedules

  • RentLife welcomes and encourages walk-in traffic, unlike industry norms

  • RentLife does not employ chatbots programmed by artificial intelligence

benefit:

100% Lead Capture

CLOSE THE PROSPECT

  • Incentivized, experienced, and hospitality trained leasing agents

  • RentLife agents are 100% performance-based and, therefore, highly motivated and incentivized to close

  • RentLife agents work as a team and are compensated both on individual and group goals

  • RentLife agents live on-site, enabling them to sell the specific community lifestyle hyper-local and extremely personalized

benefit:

Higher Closing Ratio = More Leases Signed

KEY DIFFERENTIATORS

  • Increased traffic

  • Unit-level marketing approach

  • In-house digital marketing team

  • 24/7 real-time response

  • Expanded touring schedule

  • Performance-based team

  • Leasing agents live on-site

  • Cater to "age of the influencer"

  • Real-time-response

  • Not chatbots

The Results

RentLife provides a unique alternative to the industry norm. By dividing management and leasing/marketing responsibilities into two separate and distinct divisions, our owners can achieve higher rents, lower their advertising and marketing costs, and rent apartments faster than anyone else.

Our elite team of lease-up experts is the best in class. We take in more applications than our competitors, at higher rents and with drastically reduced third-party broker involvement. Unlike the typical salaried model employed by traditional management engagements, RentLife is compensated entirely on a performance-based commission schedule.

OVERALL CLOSING RATIO

1.7x Higher

than industry standards

45

30

15

0

Industry Average
25%

RentLife
42%

QUALIFIED LEADS CONVERTED TO A TOUR

2.2x Higher

than industry standards

50

25

0

Industry Average
15%

RentLife
49%

RENTLIFE ACHIEVED rents on average

$.10 psf

OVER PRO-FORMA

RENTLIFE ACHIEVED rents on average

$.21 psf

OVER COMPARABLE market rents

RENTLIFE REDUCED outside brokers to

22%

AT 50-100% CO-OP

coeval chicago

At Coeval Chicago, from April 8th to July 1st, 2019, we reduced third-party broker involvement to a record-setting low of 21% of overall leases. In contrast, competitors report that third-party brokers procure more than 50% of overall leases. Additionally, third-party broker commissions have been reduced to 75%, while competitors pay 100%.

21%

LESS INVOLVEMENT OF
THIRD-PARTY BROKERS

Rentlife method vs.
traditional marketing

Our expert leasing team provides an ongoing strategy to maximize unit pricing, minimize rental concessions and improve overall NOI while implementing marketing tactics to bring more qualified traffic and lease apartments faster than the competition.

RENTLIFE LEASES APARTMENTS, ON AVERAGE
38% faster
AT RATES
9% higher
THAN PROJECTED PROFORMA

case study

Approximately 33% of all comp buildings offered one month free or more throughout the 2019 leasing season. Comparatively, Alta at K Station and Coast at Lakeshore East offered no concessions.

Alta at K Station and Coast at Lakeshore East generated significant additional revenue based on the occupancy rate 5% greater than the Chicago market average.

alta at
k station
building

coast at
lakeshore east
building

alta at
k station
building

coast at
lakeshore east
building

leased %

occupied %

broker commission %

average market building

94.81%

93.95%

100 - 125%

coast at lakeshore east

99.22%

97.66%

75%

alta at k station

99.88%

98.46%

75%

Alta at K Station and Coast at Lakeshore East generated significant additional revenue based on the occupancy rate of 5% above the Chicago market average.

average rent

additional % leased

Approx Rev generated

coast at lakeshore east

$2,631.00

4.41%

$717,177.55

alta at k station

$2,223.00

5.07%

$1,147,078.245

APPROXIMATE 
ADDITIONAL
ANNUAL REVENUE

$717,177.55

Coast at Lakeshore East

$1,147,078.24

Alta at K Station

Connect with us

Learn about our inclusive culture and unique approach to serving clients and achieving lasting results.

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